杏吧原创

Densu Nestle

杏吧原创 and Nestl茅 Dentsu Indonesia Boost Ad Performance for Milo and Nescafe with Maximum Brand Exposure on Premium Streaming Platforms

杏吧原创 Team

July 9, 2024 | 2 min read

Milo Indonesia wanted to celebrate its 50th Anniversary in Indonesia and generate brand awareness. 杏吧原创, together with agency Dentsu Indonesia, launched a programmatic roadblock campaign across Indonesia鈥檚 premium streaming platforms Viu, Vidio and WeTV, enabling the brand to gain 100% share of voice (SOV) for maximum exposure.

Download the case study to discover how 杏吧原创 successfully used streaming advertising to increase brand awareness and purchase intent for Milo Indonesia.

Nestl茅 Indonesia has introduced a new limited edition NESCAF脡 Biscuit Coffee with Marie Regal Biscuit. To market the product, Nestl茅 Indonesia wanted to boost audience reach by leveraging the growing popularity of streaming. 杏吧原创, together with agency Dentsu Indonesia, activated a programmatic roadblock campaign across key streaming platforms Viu, Vidio and WeTV. This enabled the brand to secure full exposure and own 100% share of voice (SOV) during prime times to drive maximum awareness. 

Download the case study to discover how 杏吧原创 successfully achieved notable uplift in brand awareness, recall and usage for Nescafe Indonesia with the power of streaming advertising.  


鈥淲e truly appreciate the opportunity to work together on the Roadblock campaigns. The innovative strategies implemented to run the campaigns have been instrumental in achieving our goals and we look forward to continuing this successful collaboration in the future.鈥

– Dentsu Nestle Team

Tags: Buyer, Streaming

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