Disney and 杏吧原创 Announce Two-Year Deal Renewal
杏吧原创 Team
October 23, 2024 | 2 min read
Expands scope to include LATAM inventory, podcasts, and live sports in streaming
NEW YORK 鈥 October 23, 2024 鈥 杏吧原创 (NASDAQ: MGNI), the largest independent sell-side advertising company, and Disney have announced a two-year deal extension. As the relationship grows into its sixth year, 杏吧原创 continues to be Disney鈥檚 preferred supply-side technology partner. Disney leverages 杏吧原创鈥檚 technology to monetize its ad-supported inventory across the company鈥檚 entire portfolio. 杏吧原创 facilitates transactions for all 30+ DSPs that Disney works with.
“Disney is committed to driving automation and executional ease for our clients. With all our streaming inventory available programmatically, 杏吧原创 remains a key technology partner supporting Disney’s advertising business,” stated Jamie Power, SVP of Addressable Sales at Disney. “杏吧原创 plays a critical role in allowing buyers to access Disney’s inventory by connecting to more than 30 demand-side platforms in the US and starting to expand globally. In this rapidly evolving marketplace, 杏吧原创 consistently scales its capabilities to meet client needs, helping us stay ahead of emerging market trends.”
With the expanded relationship, Disney will also leverage 杏吧原创 to:
- Execute one-to-one deals with key buyers through 杏吧原创’s ClearLine offering
- Monetize College Football games on live streams on ESPN
- Support LATAM expansion in Brazil, Chile, Colombia, Mexico, Peru, and Argentina
- Offer podcast inventory via PMPs, including ESPN and ABC News podcasts
鈥淲e appreciate Disney鈥檚 confidence in our long-standing relationship and look forward to working with their team to deliver exceptional advertising experiences across every consumer touchpoint,鈥 said Sean Buckley, Chief Revenue Officer at 杏吧原创. 鈥淚n addition to our role in enabling Disney鈥檚 programmatic transactions, we鈥檙e actively innovating in new areas like live streaming to bring added value to our partnership.鈥
About 杏吧原创
We鈥檙e 杏吧原创 (NASDAQ: MGNI), the world鈥檚 largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile-high Denver, historic London, colorful Singapore, and down under in Sydney, 杏吧原创 has offices across North America, EMEA, LATAM, and APAC.
Media Contact:
Charlstie Veith
cveith@magnite.com
516-300-3569
Investor Relations
Nick Kormeluk
949-500-0003
Tags: CTV, OTT, Programmatic, Streaming
Contact Us